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Documentation

Get started in 10 minutes. Step-by-step guides for account setup, importing contacts, building your pipeline, connecting email, and using AI features.

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Knowledge Base

Troubleshooting guides for contacts, import, pipeline, email, messaging, AI command bar, and platform settings. Searchable and categorized.

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API & Developers

REST API reference, webhook setup, HMAC-SHA256 signing, API key management, and integration guides. Build on top of CRMown's Open Platform.

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Contact Support

Get instant answers from our AI assistant 24/7. If AI cannot resolve your issue, a human will follow up via email or SMS within 24 hours.

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System Status

Real-time uptime monitoring for app.crmown.io, API, database, email delivery, and worker processes. View current and past incidents.

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Billing & Licensing

Plans, pricing, the Own perpetual license, add-on suites, vertical modules, affiliate commissions, and founding customer pricing lock.

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Popular Topics

🚀 Getting started — account setup in 5 minutes 🤖 Using the AI command bar (Ctrl+K) for bulk actions 📊 Importing contacts from HubSpot, Salesforce, or CSV 📧 Connecting Google Workspace or Microsoft 365 💰 Setting up your pipeline, stages, and deal tracking 📱 SMS setup via Twilio and WhatsApp Business 👥 Inviting team members and setting role permissions 🔗 Webhooks, API keys, and developer integrations 🏠 The Own model — self-hosting and perpetual licensing

Frequently Asked Questions

109 common questions across 14 categories. Search or jump to a topic.

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🚀Getting Started8

How do I sign up for CRMown?
Click “Start CRMown” from any page, enter your email, and you’re in. No credit card is required to explore, and setup takes about five minutes — create your account, import your contacts, and you have a working CRM.
How long does setup take?
Most teams are fully running the same day. Account creation is instant, importing contacts is a drag-and-drop of your CSV, and connecting email or a calendar is a one-click OAuth. There are no onboarding calls or implementation fees.
Do I really need zero training?
Yes. Describe what you want in plain English and CRMown AI handles it — import contacts by dropping a file, build automations by describing the trigger, and generate reports by asking a question. No certifications, consulting calls, or onboarding fees.
Can I import my data from another CRM?
Yes. Export a CSV from HubSpot, Salesforce, Pipedrive, Zoho, or any spreadsheet and drop it into Contacts → Import. CRMown AI automatically maps your columns to the right fields, and any unmatched columns become custom fields you can filter and segment on.
Will my custom fields and columns carry over?
Yes. Any column in your import that doesn’t match a standard field is preserved as a custom field. You can filter, segment, and build views on those imported columns just like native data.
Is there a free trial?
You can explore the platform and the interactive demo for free. For a full hands-on trial with a real workspace, a one-time $14 trial gives you a live org to load your own data into before committing to a plan.
What do I do first after signing up?
Start with three things: import your contacts, connect your email or calendar, and open the AI command bar (Ctrl/⌘+K) to try a request like “show me contacts I haven’t followed up with.” From there the platform guides you.
Do you offer onboarding help?
The product is built to onboard itself, but our AI assistant is available 24/7 in-app for any question, and a human follows up within 24 hours if AI can’t resolve it. There are no paid onboarding tiers or gated setup services.

💳Plans & Pricing9

What plans are available?
Three SaaS plans: Starter ($80/mo) is the full core platform, Pro ($180/mo) adds 4 add-on suites of your choice, and Max ($397/mo) includes all 9 suites plus access to vertical industry modules. Each is also available as a one-time Own purchase.
What's included in the Starter plan?
Starter includes the full core platform: Dashboard, Contacts, Pipeline, Segments, Conversations, Calendar, Tasks, AI Actions, Analytics, the affiliate program, and Settings. AI is built in — not an add-on. Add-on suites become available on Pro and above.
What are the add-on suites?
Nine feature bundles you activate when ready: Automation, Marketing, Web Studio, Finance, Growth, Education, Client Hub, Comm Pro, and Operations. Pro includes 4 of your choice; Max includes all 9.
How do I choose my suites on Pro?
After subscribing to Pro, go to Settings → Billing and pick your 4 suites. Need more? Add extra suites at $50/mo each. Once you need 5 or more extras, Max at $397/mo becomes the better deal.
Can I add more suites to Pro later?
Yes. Add or swap suites anytime from Settings → Billing. Additional suites beyond your included 4 are $50/mo each, prorated to your billing cycle.
What are vertical industry modules?
Industry-specific premium add-ons available on the Max plan — specialized features for Real Estate, Healthcare, Legal, and more. Pricing is $150/mo per vertical, or $5,000 one-time for Own customers.
Can I upgrade or downgrade anytime?
Yes. Change plans from Settings → Billing at any time. Upgrades take effect immediately with proration; downgrades apply at the end of your current billing period so you keep what you paid for.
Is AI an extra cost?
No. AI is built into every plan, including Starter — it is not a metered add-on or a separate subscription. The AI command bar, AI drafting, AI reports, and AI actions are all included.
Is the mobile app included in every plan?
Yes. The iOS and Android apps are free on every plan, including Starter. There is no separate mobile fee. Only GPS Field Ops requires the Operations suite.

🏠The Own Model & Licensing8

What's the difference between SaaS and Own?
SaaS is month-to-month and we host everything. Own is a one-time purchase — you deploy on your own server and never pay a monthly fee again. Both include the same features and the same mobile app.
How much does Own cost?
Own is a one-time purchase: Starter $5,000, Pro $10,000, Max $20,000. Pro Own customers can add suites for $2,000 each (one-time), and vertical modules are $5,000 one-time.
Do I own the software forever with Own?
Yes — it’s a perpetual license. Once purchased, you can run CRMown on your own infrastructure indefinitely with no recurring fee. You control the data, the server, and the uptime.
Does CRMown qualify for Section 179?
Yes. Own purchases qualify as off-the-shelf software under Section 179 with 100% bonus depreciation, so you can write off the full price in Year 1. SaaS subscriptions are deductible as ordinary business expenses. Consult your tax professional.
Where can I host an Own deployment?
Anywhere you can run a container and a PostgreSQL database — your own cloud account (AWS, GCP, Azure), a VPS, or on-premise hardware. You keep full control of where your data lives.
Do Own customers get updates?
Own includes updates for the current major version. You control when to apply them, so you’re never forced into an upgrade that disrupts your team. Major version upgrades may be offered separately.
Can I switch from SaaS to Own later?
Yes. Many teams start on SaaS to move fast, then move to Own once they want to eliminate recurring costs. Your data exports cleanly and imports into your self-hosted instance.
Do Own customers earn affiliate commissions?
Yes. Own referrals earn a 10% one-time commission on each Own purchase you refer, in addition to the standard referral perks.

🤖AI & Automation9

What can the AI command bar do?
Press Ctrl/⌘+K anywhere and describe what you want in plain English — “add these five contacts to the Q3 pipeline,” “draft a follow-up to everyone I met last week,” or “show me deals stuck for 30+ days.” CRMown AI understands your data and executes the action.
Do AI actions run without my approval?
You’re in control. Bulk or sensitive actions surface a preview first, and higher-risk actions can require explicit approval before they run. You always see exactly what will change before it happens.
Can I undo an AI action?
Yes. Every AI action produces a receipt, and reversible actions (like moving deals or updating contacts) can be undone from the AI history with a single click, restoring the prior state.
Does AI cost extra or use up credits?
No. AI is included on every plan with no per-action credits to buy. We optimize the platform’s AI usage behind the scenes so you get fast answers without a metered bill.
Is my data used to train AI models?
No. Your CRM data is used only to answer your requests. It is not used to train foundation models, and it stays isolated to your organization.
What are automations and workflows?
With the Automation suite you build visual workflows — a trigger (like a new contact or a stage change) followed by actions (send email, send SMS, wait, update a field, create a task). You can also describe an automation in plain English and let AI build it.
Can AI write emails and messages for me?
Yes. CRMown AI can draft emails, SMS, and social replies in your voice, summarize long threads, and suggest smart replies right in the unified inbox. You review and edit before anything sends.
Can I ask questions about my data?
Yes. Analytics supports natural-language queries — ask “what’s my win rate this quarter by source?” and get a chart and a plain-English answer. No report-builder expertise required.
Does the AI speak in CRMown’s voice?
Yes. All customer-facing AI is CRMown AI — it’s tuned to your workspace, your knowledge base, and your brand, so responses are consistent with how your business communicates.

👥Contacts & Data8

How do I import contacts?
Go to Contacts → Import and drop a CSV. CRMown AI maps your columns automatically, flags duplicates, and lets you review before finalizing. Wide files with many columns are handled without timing out.
Can I export my contacts?
Yes, anytime. Export any view or segment to CSV from the Contacts page. Your data is never locked in — you can take it with you whenever you want.
Does CRMown remove duplicate contacts?
Yes. Duplicates are detected on import and can be merged in-app. The data-hygiene tooling helps keep your list clean over time.
What is contact enrichment?
Enrichment fills in missing details — company, role, social profiles — from public data sources, with an AI fallback when a lookup comes up empty. It helps you reach contacts with complete records.
Can I create custom fields?
Yes. Any imported column becomes a custom field, and you can add your own from Settings. Custom fields are fully usable in filters, segments, and saved views.
What are segments?
Segments are dynamic lists defined by rules — for example, “contacts in Texas with an open deal.” They refresh automatically (about every 15 minutes) so membership always reflects your latest data.
Can I add photos to contacts?
Yes. Contacts and team members can have avatars, which appear across the contacts list, pipeline, inbox, and team chat so records are easier to recognize at a glance.
How does consent and preference management work?
Each contact has a consent status and a preference center so you can honor opt-outs and communication preferences. This helps you stay compliant with email and SMS regulations.

💰Pipeline & Deals7

How does the pipeline work?
Build stages that match your sales process, then drag deals between them. Each deal is tied to a contact, and the board gives you a live view of everything in flight.
Can I have multiple pipelines?
Yes. Create separate pipelines for different products, teams, or processes, each with its own stages. Switch between them from the Pipeline page.
Can I customize pipeline stages?
Yes. Add, rename, reorder, and remove stages to fit how your team actually sells. Changes apply instantly to the board.
How do I track deal value and forecasting?
Each deal carries a value and stage, and Analytics rolls those up into forecasts, win rates, and stage breakdowns. You can also ask AI questions like “what’s my expected revenue this month?”
Can I move deals in bulk with AI?
Yes. Use the AI command bar to move or update multiple deals at once — “move all deals from Demo to Proposal for the enterprise segment” — with a preview and an undo receipt.
Does moving a deal notify my team?
Stage changes can trigger notifications and automations (with the Automation suite), so the right people are alerted and follow-up tasks are created automatically.
Can I see why a deal is stuck?
Yes. Ask Analytics or the AI bar for deals with no recent activity, and it surfaces aging deals so nothing slips through the cracks.

📨Communication & Inbox8

What channels are in the unified inbox?
Email, SMS, WhatsApp, Facebook, Instagram, X, LinkedIn, and YouTube all land in one inbox, threaded by contact, so you reply to every channel from a single place.
How do I send SMS?
SMS runs through Twilio. Provision a phone number in Settings, and you can send and receive texts directly from a contact or the inbox. Carrier registration is guided in-app.
Can I use WhatsApp Business?
Yes. With the Comm Pro suite you can send WhatsApp messages and manage approved WhatsApp templates that sync with Meta.
Does CRMown send email?
Yes. Connect Gmail or Outlook for two-way sync, or use the built-in sending for campaigns and transactional messages. Replies thread back to the right contact automatically.
Can I use templates?
Yes. Save reusable email and SMS templates, and let CRMown AI personalize them per contact. WhatsApp templates are supported through Comm Pro.
What is Comm Pro?
Comm Pro is the internal, Slack-like team chat suite — channels, DMs, threads, and file sharing — plus VoIP, voicemail, and WhatsApp Business. It keeps team collaboration inside your CRM.
Is there a website chat widget?
Yes. Web Studio includes a chat widget you can embed on your site, routing conversations into the same unified inbox as every other channel.
Can AI help me reply faster?
Yes. The inbox offers AI-drafted replies, thread summaries, and smart-reply suggestions across email, SMS, and social so you clear your inbox in less time.

🔗Integrations8

Which email and calendar providers connect?
Google Workspace (Gmail, Calendar, Tasks, Contacts, Drive), Microsoft 365 (Outlook, Calendar, To Do, Contacts, OneDrive), Apple iCloud (Calendar and Contacts), Calendly, and any custom IMAP/SMTP provider.
How do I connect Google or Microsoft?
Go to Settings → Integrations and click connect — it’s a one-click OAuth flow. Once connected, email and calendar sync two-way automatically.
Does CRMown integrate with Stripe?
Yes. Stripe sync brings customers, payments, and revenue into your CRM as contact activity, so you see billing history alongside every relationship.
Can I sync accounting software?
Yes. QuickBooks and Xero sync invoices and customers bidirectionally, keeping your CRM and books aligned.
Is there a Zapier integration?
Yes. Zapier REST hooks let you trigger flows from CRM events and run inbound actions like creating a contact, deal, or task, or sending an SMS.
Does it work with Notion?
Yes. Notion sync connects databases and lets AI search your Notion pages, with activity logged back to CRMown.
Can developers build on the API?
Yes. CRMown has a REST API, webhook endpoints with HMAC-SHA256 signing and retry, and API key management. It’s an open platform you can extend.
What is BYOS (bring your own storage)?
BYOS lets you store files in your own Google Drive, OneDrive, or S3/R2 bucket instead of ours, so your documents stay in infrastructure you control.

📱Mobile App7

Is the mobile app really free?
Yes. iOS and Android are included on every plan. You get contacts, pipeline, inbox, calendar, tasks, push notifications, offline mode, and biometric lock. Only GPS Field Ops requires the Operations suite.
Where do I download the app?
Search “CRMown” on the Apple App Store or Google Play, or use the download links on the site. Sign in with the same credentials as the web app.
Does the app work offline?
Yes. Core records are available offline and sync automatically when you reconnect, so you can keep working in the field without a signal.
Is the mobile app secure?
Yes. It supports biometric lock (Face ID / fingerprint) and the same encryption and per-organization data isolation as the web app.
Do I get push notifications?
Yes. New messages, task reminders, deal updates, and mentions can push to your phone so you never miss a time-sensitive event.
What is GPS Field Ops?
Part of the Operations suite, GPS Field Ops adds location check-ins, field forms, and mileage tracking for teams working on-site. It’s the one mobile feature that requires a suite.
Can I switch between accounts on mobile?
Yes. The app stores per-user data keyed to your account and clears it on sign-out, so switching accounts never leaks another user’s data.

🔒Security & Privacy8

How is my data protected?
Data is isolated per organization on every query, and sensitive tokens and passwords are encrypted with AES-256. Access is gated by authenticated sessions on every request.
Do you support multi-factor authentication (MFA)?
Yes. Enable MFA from Settings for an extra layer of login security. We recommend it for every account with access to customer data.
Do you support single sign-on (SSO)?
Yes. Enterprise SSO via OIDC (for example, Google Workspace) is supported, including enforced SSO so your team signs in through your identity provider.
Is my data isolated from other customers?
Yes. Every record is scoped to your organization ID, and queries are enforced per-org so one customer’s data can never appear in another’s workspace.
Are you GDPR compliant?
CRMown provides the tools you need — consent tracking, preference centers, data export, and account deletion — to meet GDPR and similar obligations. A DPA and sub-processor list are published on the site.
Can I delete my account and data?
Yes. Self-service account deletion is available in-app. Deletion pseudonymizes and cascades your data; after cancellation, data is retained for 30 days in case you change your mind, then removed.
Where is my data stored?
On SaaS, data is hosted in our managed cloud infrastructure. On Own, it lives entirely on servers you control. Either way you can export your data at any time.
Do you have a status page?
Yes. Live platform health for the API, database, and marketing site is at crmown.com/status, checked in real time.

🧾Billing & Payments8

How do I update my payment method?
Go to Settings → Billing to add or change your card. Changes take effect on your next invoice.
How do I cancel my subscription?
Go to Settings → Billing and click “Cancel Subscription.” Access continues through the end of your current billing period, and your data is retained for 30 days after cancellation.
Do you offer refunds?
You can cancel anytime and you’re never locked in. Because you can try the platform fully before committing, we generally don’t issue refunds on subscription charges — but reach out to support if something’s wrong.
When am I charged?
SaaS plans bill monthly on the date you subscribed. Upgrades are prorated immediately; downgrades apply at the start of your next cycle.
Will I lose data if I cancel?
Not immediately. After cancellation your data is retained for 30 days so you can export it or reactivate, then it’s removed. Own customers keep their data indefinitely since it’s on their own server.
What is the founding customer pricing lock?
Early customers lock in their current rate — your price won’t increase as we add features and raise list prices later. It’s our thank-you for joining early.
Can I get an invoice or receipt?
Yes. Every charge generates a receipt available in Settings → Billing, suitable for expense reports and accounting.
Do you charge per user or per seat?
Pricing is per organization by plan, not a per-seat tax that punishes you for growing. Team member limits vary by plan — see the pricing page for specifics.

📣Affiliate & Referrals7

How does the affiliate program work?
Every customer gets a built-in affiliate link. Commissions scale with referrals: 15% (1–9), 20% (10–24), 25% (25–49), 30% (50–99), and 35% (100+).
Can referrals make my plan free?
Yes. At 3 active referrals your Starter is free, 9 referrals covers Pro, and 25+ covers Max. Refer enough and CRMown effectively pays for itself.
Where do I find my affiliate link?
Your link is in the affiliate area of your dashboard. Share it anywhere — the system tracks signups and attributes commissions automatically.
How and when do I get paid?
Commissions accrue on qualifying referrals and are paid out on a regular schedule to your connected payout method. You can track earnings in the affiliate dashboard.
Do Own purchases count for referrals?
Yes. Own referrals earn a 10% one-time commission on the purchase, in addition to counting toward your referral tier.
Is there a cost to join the affiliate program?
No. It’s included free for every customer — there’s no separate signup or fee. If you have an account, you can refer.
What is the Growth suite vs. the affiliate program?
The built-in affiliate program lets you refer CRMown itself. The Growth suite is a broader toolset for managing your own reviews, referrals, and affiliate tracking for your business.

🛡️Team & Permissions7

How do I invite team members?
Go to Settings → Team and send an invite by email. Invited users set a password and join your organization with the role you assign.
What roles and permissions are available?
Roles control what each member can see and do. Assign permissions per member so, for example, reps see their own pipeline while managers see everything.
What is visibility mode?
Visibility mode (open, owned, or brokerage) controls how records are shared across your team — from fully shared to strictly owner-only — across contacts, pipeline, tasks, calendar, and conversations.
Can I remove a team member?
Yes. Deactivate a member from Settings → Team to revoke access immediately while preserving their historical activity. Their records can be reassigned.
Do team members need their own login?
Yes. Each person gets their own account and password (and can enable MFA/SSO), which keeps activity attributable and access controllable.
Can I limit what a member sees?
Yes. Between roles and visibility mode, you can scope a member’s access down to only their own records, or open it up to the whole org.
Is there an audit trail of activity?
Yes. Activity is logged across the platform, so you can see who did what and when — useful for accountability and troubleshooting.

🆘Support & Account7

How do I contact support?
Use the in-app AI assistant 24/7 for instant answers, or email [email protected]. If AI can’t resolve your issue, a human follows up within 24 hours.
Is support included in every plan?
Yes. AI support and human follow-up are included on every plan, including Starter. There are no paid support tiers to unlock help.
Where do I find documentation and guides?
The Documentation and Knowledge Base are linked from the Support page and are fully searchable. Start with Docs for setup and the KB for troubleshooting specific features.
How do I reset my password?
Use “Forgot password” on the login screen to receive a reset link. Team admins can also help with account recovery.
Can I change my email or organization name?
Yes. Update your profile email and your organization name from Settings → Account. Changes propagate across the app immediately.
What if the AI can’t answer my question?
It escalates to a human. You’ll get a follow-up by email or SMS within 24 hours, and the AI assistant hands over full context so you don’t repeat yourself.
How do I check if there’s an outage?
Visit crmown.com/status for live health of the API, database, and site. The status banner on the support page also reflects current system state.
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